Sony Music Entertainment
As the Content Development Coordinator and lead Graphic Designer at Sony Music, I was tasked with many design asks such as YouTube thumbnails, playlist covers, and campaign pitch decks. I am very grateful for the opportunity because it taught me the ability to have adaptive design. Because each artists’ brand is different, it is important for me to be able to not only design a visually appealing and innovate piece, but to also make sure it still stays true to the artists’ brand. The following examples below are examples of work I have designed via Photoshop.
YouTube Thumbnails
Playlist Covers
The following set of playlist covers are designed from scratch for artist specific channels and Sony-owned channels. Depending on marketing’s needs, I am typically provided a set of approved images to use for the playlist cover as well as the copy that is to be displayed on the playlist cover. With these projects, I have free rein on typography and composition while following brand standards (including logos, using brand color schemes, etc).
The following set of playlist covers are unique in which the design was commissioned and created by a freelance designer, but was art directed by me and the Creative team. After approving the design, it was my responsibility to maintain the template by licensing imagery that corresponds to the playlist, picking colors that complimented the imagery and the playlists’ mood, and arranging text in a way that fits and reads well.
Campaign Pitch Decks
Click on each deck to see more!
