For Mariah Carey’s 25th Anniversary of Butterfly, I had the honor of being both the designer and production coordinator for the campaign. I designed the pitch deck by utilizing all assets within the Butterfly album’s graphics package to create a deck that is tailored specifically to the celebration of the Butterfly album. The assets included the usage of album artwork, typography, and color scheme. By understanding the management team, we avoided flashy designs and created a deck with a straight forward approach in order focus on the ideas being put forward for the campaign.

The example below is a derivative of the original deck that was used on-set for the Mariah Carey The Making of “Honey” mini-documentary. The purpose of this deck was to aid Mariah during the interview with an overview of what to expect question-wise and overall content-wise.