de la revoluciøn
de la revoluciøn is a world class photo agency that consists of multi-disciplinary visionaries. Because the agency is still fairly new, I was tasked to create and redesign a number of marketing assets both digital and print. de la revoluciøn has a very simple brand guide that consists of a specific color scheme and font. The idea of dlr’s design is to not take away from the photographer’s work.
Client Pitch Deck Template
Because de la revoluciøn represents 12 photographers, I created a templated deck that can easily be populated with imagery for a photographer. This was created in Canva for the purpose of allowing real time edits and user-friendly arranging to those who are to use the template.
The ease of access to a template allows the user to quickly create many decks for a photographer. In this case, each photographer has multiple capabilities regarding the type of photography they specialize in. In order to pitch the photographer for specific jobs, we must curate a deck that consists of relevant work for the client. The following example is for Camila Falquez, an amazing portrait photographer, who we are pitching for beauty campaigns. This deck was created to emphasize her talents in beauty photography.
Photographer Promotional Cards
Using the Client Pitch Deck Template, I designed it purposefully to be able to use it multiple ways. Each page is meticulously curated with hero images that are able to be a stand-alone page. The idea is to mimic a postcard that would entice the receiver to want to keep it and display it. Rather than it solely coming off as a promotional card, I suggested that it also look like a piece of artwork similar to the postcards sold at museums. It then becomes a more memorable experience because they might put it on display on a wall, frame it, or even pass it along to other colleagues. The more informational designs would act as the backside of the promo card.
